Enterprise spending priorities in traditional areas have largely matured, and they have a playbook on how to optimize it. However, a wave of new pressures – including evolving regulations, geopolitical shifts, supply chain disruptions, tariffs, and rising customer experience (CX) expectations – is forcing executives to rethink how they can do more with less.
With the rapid advancement and availability of new technologies, the question now is: What areas of enterprise spend remain untouched, and how can executives optimize these areas while delivering on the promise of AI and CX?